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ALMAY pure blends packaging is eco-friendly and uses recycled materials.

The line features the following products:

ALMAY pure blends eye shadow
eye shadow:
made from 58%
recycled material
ALMAY pure blends loose finishing powder
loose finishing powder:
made from 56%
recycled material
ALMAY pure blends makeup
makeup:
made from 35%
post consumer
recycled material

The eye shadow’s recycled paperboard compact saves*:

  • 17,195 lbs of paperboard (8.6 tons)
  • 146 trees
  • 0.22 acres
  • 35,240 KWh energy
  • 60,183 gallons of water
  • 28.4 cubic yards of landfill
  • 516 lbs of air pollution
ALMAY pure blends eye shadow

A reduction in the overall amount of packaging used** on the eye shadow saves*:

  • 33,950 lbs of paperboard (17.5 tons)
  • 289 trees
  • 0.43 acres
  • 69,600 KWh energy
  • 118,830 gallons of water
  • 56 cubic yards of landfill
  • 1,020 lbs of air pollution

*Projected over 1,000,000 units

** Eliminating traditional blister card, changing the packer material from chipboard to clear film, and using smaller shippers

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The loose finishing powder’s recycled paperboard compact saves*:

  • 50,000 lbs of paperboard (25 tons)
  • 420 trees
  • 0.64 acres
  • 102,590 KWh energy
  • 175,100 gallons of water
  • 82.6 cubic yards of landfill
  • 1,500 lbs of air pollution
ALMAY pure blends loose finishing powder

A reduction in the overall amount of packaging used** on the loose finishing powder saves*:

  • 105,160 lbs of paperboard (52.5 tons)
  • 890 trees
  • 1.35 acres
  • 215,570 KWh energy
  • 368,060 gallons of water
  • 173.5 cubic yards of landfill
  • 3,150 lbs of air pollution

*Projected over 1,000,000 units

** Eliminating traditional blister card, changing the packer material from chipboard to clear film, and using smaller shippers

The makeup’s recycled tube uses 2,623.5 lbs of post-consumer recycled material, which saves*:

  • 1.73 cubic yards of landfill
  • 2.94 metric tons of CO2 equivalents
    (greenhouse gas emissions)
  • 33.7 million BTUs of energy
  • 272.0 gallons of fuel consumed
ALMAY pure blends makeup

*Projected over 1,000,000 units

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