
ALMAY pure blends™ packaging is eco-friendly and uses recycled materials.

The line features the following products:

The eye shadow’s recycled paperboard compact saves*:
- 17,195 lbs of paperboard (8.6 tons)
- 146 trees
- 0.22 acres
- 35,240 KWh energy
- 60,183 gallons of water
- 28.4 cubic yards of landfill
- 516 lbs of air pollution

A reduction in the overall amount of packaging used** on the eye shadow saves*:
- 33,950 lbs of paperboard (17.5 tons)
- 289 trees
- 0.43 acres
- 69,600 KWh energy
- 118,830 gallons of water
- 56 cubic yards of landfill
- 1,020 lbs of air pollution

*Projected over 1,000,000 units
** Eliminating traditional blister card, changing the packer material from chipboard to clear film, and using smaller shippers

The loose finishing powder’s recycled paperboard compact saves*:
- 50,000 lbs of paperboard (25 tons)
- 420 trees
- 0.64 acres
- 102,590 KWh energy
- 175,100 gallons of water
- 82.6 cubic yards of landfill
- 1,500 lbs of air pollution

A reduction in the overall amount of packaging used** on the loose finishing powder saves*:
- 105,160 lbs of paperboard (52.5 tons)
- 890 trees
- 1.35 acres
- 215,570 KWh energy
- 368,060 gallons of water
- 173.5 cubic yards of landfill
- 3,150 lbs of air pollution

*Projected over 1,000,000 units
** Eliminating traditional blister card, changing the packer material from chipboard to clear film, and using smaller shippers


The makeup’s recycled tube uses 2,623.5 lbs of post-consumer recycled material, which saves*:
- 1.73 cubic yards of landfill
- 2.94 metric tons of CO2 equivalents
(greenhouse gas emissions) - 33.7 million BTUs of energy
- 272.0 gallons of fuel consumed

*Projected over 1,000,000 units

