application tips

application tips

tips for eyes

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eyeshadow

shadow
how do I use a shadow stick?

shadow sticks are one of the quickest ways to do your eye makeup because you don't need applicators or brushes. just swipe onto your lids using the light shade in the brow bone and deeper shade on your lids, then blend quickly with fingertips before the shadow sets. almay intense i-color™ shadow sticks can be layered on for more intensity if desired. you can even use shadow sticks underneath powder shadows for that extra pop of color.

How can I achieve perfect smoky eyes with Almay intense i-color Smoky-i™ Kits?

First choose the correct shade palette for your eye color then apply the shadows exactly how you see them in the compact. It's that easy! The key to perfect smokey eyes is to blend, blend, blend! Blending creates that perfect gradation so shadows never look streaky. Start with the deepest shade at the lash line and blend upwards, then use the medium accent shade just above the crease and finally use the lightest shade at the brow bone and in corners of eyes to highlight.

Follow with the appropriate Almay intense i-color defining liner™ and Almay intense i-color volumizing mascara™ for your eye color.

What is the best way to correct makeup mistakes?

Easily correct makeup mistakes with new Almay® Oil-Free MakeUp Eraser Sticks. These convenient swabs are filled with Almay's #1 selling oil-free makeup remover formula and are perfect for spot correcting smudges or smears around the eye area without disturbing the rest of your make up. So don't fret, mistakes happen.

What shades are best for my eye color?

To make eyes pop, choose shades that either complement or contrast your eye color. For example, if you have blue eyes, you should choose soft blues or coppers and browns. The Almay Intense i-color™ collection takes the guess work out of choosing the perfect shadow shades for your eye color.

What is the best way to apply eye shadow?

Typically with shadows, you apply the midtone shade on the lid as a base, then add the darkest shade in the crease to contour and add the lightest shade on the browbone to highlight.

What is the best way to gently remove my eye makeup?

Gently remove eye makeup with Almay® Oil-Free Eye Makeup Remover pads. These single use pads gently remove eye make up with no greasy residue and without irritation. Smooth pad over lids and lashes to completely remove all traces of eye makeup.

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mascara

mascara
What is the best way to apply mascara?

The key to applying mascara is to start at the roots and wiggle the brush through to the tips.

How do I apply mascara to my bottom lashes?

Use the tip of the mascara brush to apply to lower lashes and to reach corner lashes if needed.

What is the best way to gently remove my waterproof mascara?

Gently and effectively remove waterproof mascara with Almay® Moisturizing Eye Makeup Remover pads. These single use pads condition the eye area while removing waterproof mascara without irritation. Gently place pad on lashes for a few seconds to break down dried mascara. Then smooth over lids and lashes to completely remove all traces of makeup.

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eyeliner

liner
What is the best way to apply liquid eyeliner?

Apply closest to the lashline working from inner to outer corners. Try small feathering strokes until you get a steady hand. Try extending the line beyond the corners of eyes slightly to get a flirty cat eye look.

How do I get a smokey line?

Get a smokey line by blending liner out with a brush or smudger tip. You can also apply a similar shade of shadow over eye liner to soften the line.

What is the best way to correct makeup mistakes?

Easily correct makeup mistakes with new Almay® Oil-Free Makeup Eraser Sticks. These convenient swabs are filled with Almay's #1 oil-free makeup remover formula and are perfect for spot correcting smudges or smears around the eye area without disturbing the rest of your make up. So don't fret, mistakes happen.

tips for face

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foundation

foundation
What is the best way to apply liquid foundation?

First prime skin with Smart Shade Perfect & Correct Primer to create a smooth, even base for your foundation. Using a foundation brush or finger tips, apply liquid foundation to forehead, center of cheeks and chin. Begin to blend outward towards the edges of face.

How do I find my right shade?

Try a few shades on your face in between the jaw line and cheekbone, and then blend. The shade that virtually disappears is the shade for you. Also consider a foundation wardrobe for the seasons: one for fall/winter (when you may be paler) and a different shade for spring/summer (since you may have a tan) go for a shade slightly deeper than your skin tone.

How do I apply a loose powder makeup?

A loose powder makeup applies very easily and smoothly like any loose powder. Swirl brush into powder and tap off excess. Then blend powder evenly all over face in short, sweeping strokes for a natural beautiful complexion.

How do I keep my brush clean?

It's very important to clean your brush frequently. Wash it once a month with water and a mild shampoo. Allow to air-dry.

How do I know what is the best formula for my skin type?

Dry, dull skin: use hydrating foundations, stay away from powders & mattifying formulas

Oily skin: use an oil absorbing foundation; look for buzz words like oil-free, mattifying, or shine- reducing.

Combination skin: use a formula that has silica beads & lecithin or a foundation that talks to attributes that have both oil absorbing qualities with moisturizing benefits. the oil absorbing ingredients will soak up your t-zone oil, while the moisturizing ingredients hydrates dry areas such as cheeks.

What is the best way to gently remove my make up at the end of the day?

Remove make up gently and easily with Almay® Oil-Free Makeup Remover towelettes. These soft, thick towelettes instantly lift away even the most stubborn makeup in one easy step. Gently smooth towelette over face and eyes to remove all make up. Leaves no greasy residue so there is no need to rinse!

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concealer

concealer

Always moisturize before applying concealer. If using an eye cream, choose a light one that will absorb quickly. Then apply with either a concealer brush or ring finger (least amount of pressure) for optimal blending. Pat in gentle motions, rather than rubbing. To lock concealer into place use a powder.

How do I know what concealer shade is best for me?

For under eyes, it's best to choose a shade lighter and yellow in tone to brighten any undereye circles. The yellow undertone will counteract the blue-ish dark circles. For face choose a shade closest to skin tone, similar to choosing a foundation shade, pick the shade that after blending virtually disappears on skin.

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powder

powder

Swirl brush into powder, tap off excess and blend into skin for a flawless, shine free complexion. Powder is a great tool to help set and extend wear of liquid makeup.

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blush & bronzer

blush
What is the best way to apply Blush or bronzer?

Apply blush or bronzer starting at the apples of the cheeks and blend upwards and towards your temple. Apply bronzer where the sun rays touch the face (forehead, cheeks, nose & chin) for the most natural look.