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Smart Shade™
ALMAY Smart Shade Concealer

find your perfect shade

  • light
  • Light/Medium
  • medium
Blend to reveal
and conceal

Smart Shade™

Take the guesswork out of finding the right shade of concealer.
  • Instantly transforms into your perfect shade with light to medium coverage
  • Breakthrough shade-sensing beads start out white, match just right
  • Conceals minor imperfections on face and dark circles under eyes.
  • Provides easy, buildable coverage for a beautiful, natural finish every time.
  • 3 skintone matching shades. One is yours.
  • Clean skin thoroughly before applying this product
  • Cover entire affected area with a thin layer
almay smart shade concealer