Q: How does Almay ToneMimic™ shade-sensing bead technology work?
A: Almay’s exclusive ToneMimic™ shade-sensing beads are activated by pressure upon application. So, as the makeup is thoroughly blended into skin, it intuitively transforms to your skin tone for all day, natural looking color in your perfect shade.
Q: What are shade-sensing beads?
A: Almay’s exclusive ToneMimic™ technology contains shade-sensing beads which are encapsulated pigments that deliver perfect shade transformation upon blending into skin.
Q: Why is the color of the concealer white when it first comes out of the tube?
A: The magic of Smart Shade is the “white to right” blendability of the formula. So while the initial color is white, as soon as you blend the concealer into your skin, it intuitively adjusts to your ideal shade.
Q: How can I achieve a flawless beauty look?
A: Clean skin thoroughly. For best results, use fingers to apply thin layer to affected area and blend.