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NEW SHADES!
Almay Smart Shade Skintone Matching™ Concealer
Almay Smart Shade Skintone Matching™ Concealer
My Best Light

find your perfect shade

  • My Best Light
  • Light, Medium Mine
  • Straight Up Medium
  • Medium Meets Deep
  • Deep Like Me
  • Make Mine Dark
Blend to reveal
and conceal

NEW SHADES!
Almay Smart Shade Skintone Matching™ Concealer

  • Now available in more shades! Just blend to reveal your best match
  • Formulated with the latest in exclusive Almay Tonemimic™ shade-sensing bead technology
  • Instantly transforms from white to your perfect shade when blended into skin
  • Light to medium coverage
  • Conceals minor imperfections on face and dark circles under eyes.
  • Provides easy, buildable coverage for a beautiful, natural finish every time.
  • Available in 6 skintone-adjusting shades
  • Available in 6 skintone-adjusting shades
  • Suitable for sensitive skin

Q: How does Almay ToneMimic™ shade-sensing bead technology work?

A: Almay’s exclusive ToneMimic™ shade-sensing beads are activated by pressure upon application. So, as the makeup is thoroughly blended into skin, it intuitively transforms to your skin tone for all day, natural looking color in your perfect shade.


Q: What are shade-sensing beads?

A: Almay’s exclusive ToneMimic™ technology contains shade-sensing beads which are encapsulated pigments that deliver perfect shade transformation upon blending into skin.


Q: Why is the color of the concealer white when it first comes out of the tube?

A: The magic of Smart Shade is the “white to right” blendability of the formula. So while the initial color is white, as soon as you blend the concealer into your skin, it intuitively adjusts to your ideal shade.


Q: How can I achieve a flawless beauty look?

A: Clean skin thoroughly. For best results, use fingers to apply thin layer to affected area and blend.


Almay Smart Shade Skintone Matching™ Concealer New Packaging