#color_my-best-light
#color_my-best-light
#color_my-best-light
#color_light-medium-mine
#color_light-medium-mine
#color_straight-up-medium
#color_straight-up-medium
Smart Shade Skintone Matching™ Foundation
Smart Shade Skintone Matching™ Foundation
#color_my-best-light
#color_my-best-light
#color_my-best-light
#color_light-medium-mine
#color_light-medium-mine
#color_straight-up-medium
#color_straight-up-medium
Smart Shade Skintone Matching™ Foundation
Smart Shade Skintone Matching™ Foundation

Smart Shade Skintone Matching™ Foundation

Your skin tone, matched
Color

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!

  • You can forget the question, "How do I know what foundation color is right for my skin?" Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology!
  • How does it work? Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin
  • You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base
  • We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
  • Available in 6 skin-tone-adjusting shades
  • Use your fingers to simply dot on and blend Smart Shade Skintone Matching™ Makeup into your skin for a natural finish—that's it!
  • Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish

Aqua (Water) Eau), Dimethicone, Isododecane, Trisiloxane, Titanium Dioxide, Butylene Glycol, PEG/PPG-19/19 Dimethicone, C13-16 Isoparaffin, HDI/Trimethylol Hexyllactone Crosspolymer, Zinc Oxide, Cetyl PEG/PPG-10/1 Dimethicone, Nylon-12, Sodium Chloride, Phenyl Trimethicone, Alumina, Glycerin, Melanin, Palmitoyl Tripeptide-5, Oligopeptide-24, Sodium Cocoyl Glutamate, Saccharomyces Magnesium Ferment, Saccharomyces Potassium Ferment, Pisum Sativum (Pea) Extract, Macrocystis Pyrifera Extract, Nereocystis Leutkeana Extract, Laminaria Japonica Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Hydrolyzed Rice Protein, Sodium Hyaluronate, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Hydrogenated Lecithin, Pentylene Glycol, Isodecyl Neopentanoate, Dimethicone/Bis-Isobutyl PPG-20 Crosspolymer, Galactoarabinan, Trimethylsiloxysilicate, Boron Nitride, Disteardimonium Hectorite, Polyisobutene, C10-13 Isoparaffin, Methicone, Triethoxycaprylylsilane, Tribehenin, Tocopheryl Acetate, Tocopherol, Propylene Carbonate, Silica, Sorbitan Sesquioleate, Maltodextrin, Sucrose Dilaurate, Acrylonitrile/Methacrylonitrile/Methyl Methacrylate Copolymer, Phenoxyethanol, Tetrasodium EDTA, Caprylyl Glycol, 1, 2-Hexanediol. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!

  • You can forget the question, "How do I know what foundation color is right for my skin?" Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology!
  • How does it work? Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin
  • You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base
  • We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
  • Available in 6 skin-tone-adjusting shades
  • Use your fingers to simply dot on and blend Smart Shade Skintone Matching™ Makeup into your skin for a natural finish—that's it!
  • Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish

Aqua (Water) Eau), Dimethicone, Isododecane, Trisiloxane, Titanium Dioxide, Butylene Glycol, PEG/PPG-19/19 Dimethicone, C13-16 Isoparaffin, HDI/Trimethylol Hexyllactone Crosspolymer, Zinc Oxide, Cetyl PEG/PPG-10/1 Dimethicone, Nylon-12, Sodium Chloride, Phenyl Trimethicone, Alumina, Glycerin, Melanin, Palmitoyl Tripeptide-5, Oligopeptide-24, Sodium Cocoyl Glutamate, Saccharomyces Magnesium Ferment, Saccharomyces Potassium Ferment, Pisum Sativum (Pea) Extract, Macrocystis Pyrifera Extract, Nereocystis Leutkeana Extract, Laminaria Japonica Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Hydrolyzed Rice Protein, Sodium Hyaluronate, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Hydrogenated Lecithin, Pentylene Glycol, Isodecyl Neopentanoate, Dimethicone/Bis-Isobutyl PPG-20 Crosspolymer, Galactoarabinan, Trimethylsiloxysilicate, Boron Nitride, Disteardimonium Hectorite, Polyisobutene, C10-13 Isoparaffin, Methicone, Triethoxycaprylylsilane, Tribehenin, Tocopheryl Acetate, Tocopherol, Propylene Carbonate, Silica, Sorbitan Sesquioleate, Maltodextrin, Sucrose Dilaurate, Acrylonitrile/Methacrylonitrile/Methyl Methacrylate Copolymer, Phenoxyethanol, Tetrasodium EDTA, Caprylyl Glycol, 1, 2-Hexanediol. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

Overall rating: 3.8325791 / 5 from 221 reviews.

AI Generated Review Summary

This foundation is praised for its ability to match skin tones accurately and provide light coverage. Customers appreciate its light weight and the fact that it doesn't break out their skin. However, opinions on the formula and color are mixed, and some users have noted a strange smell.

Summary topics

  • Product Weight: 5%
  • Coverage: 20%
  • Makeup Performance: 8%
  • Skin Compatibility: 23%
  • Color Matching: 7%

Review topics: [color, weight, quality, issues, feeling, texture, skin, price, look, coverage, shade, works, formula, light, breakouts, line, consistency, pores, expectations, use, complexion, foundation, match, makeup, blends, tone, finish, concealer, almay, brand].

Review highlights

  • "Has a great light feeling, not cakey at all and it matches my skin tone so well!!" — Anonymous
  • "Light weight, not sticky, doesn't land in pores and gives me a nice smooth even skin tone natural look." — Anonymous
  • "love the perfect toning, the soft slight silky feeling it leaves. . . seals to perfection!!!!!!!!!!!!" — Anonymous

Reviews

Best ever!!!

"I’m 56 and have struggled my whole life trying to find a foundation that actually worked on my sensitive, uneven ski tone. I literally cried the first time I tried this!! It’s so lightweight yet it covers all my imperfections and just looks like……my skin. Everything else I’ve tried has had little to no coverage and ended up getting cakey, sliding off my face on hot days, settled into my fine lines and I looked worse after putting it on! I had just about given up when I discovered this! It matches my skin perfectly and it feels like I’m not even wearing foundation! It stays put even on hot days and has actually improved the condition my skin over time! My skin looks and feels firmer and I love how smooth this stuff goes on. I only need a few drops then after rubbing it in I just use a setting powder and I’m all set! I hope they never discontinue this!! But just in case……I’ve stocked up on it!! I use the color pale. To all you ladies who’ve given up on products that dont do what they say……PLEASE give this one a try……. you won’t be sorry!!!"

— Dawn M. (5/5)

Pretty nasty allergic reaction - beware!

"I really liked this product at first, but only after a few uses, I started having an allergic reaction to it. My eyelids itched and swelled up, earlobes also, and red, itchy blotches on my face. At first, I thought it must be caused by something else, because Almay has HYPOALLERGENIC front and center on everything. Hmm, not so much, and I see I'm not the only one this has happened to."

— Anna (1/5)

Good Product

"It does what it says it will. I use over a serum and moisturizer. No allergic reaction. I found the scent very light and haven't really noticed it. You have to experiment with it. Too much, too little. You have to find your just right for you. A little goes a long way. I do not use it every day, but I do use it frequently. It's an easy, one two, three application, some eyeliner, mascara and blush and I'm good to go. I am pretty fair skinned, so I haven't personally noted a "white" cast. It's a good product for me. If the one you are using appears to be too light, consider the next shade, That might be your ticket to success!"

— Marla O. (4/5)

Itchy and Red Hives

"Allergic reaction. I have never had an allergic reaction to any other makeup and I have been wearing foundation makeup for 31 years. My face is itchy and has red hives. I had a reaction a couple months ago as well, but wasn't sure if it was the almay foundation, then or a sunscreen. Yesterday I put on the almay foundation with no other products. This morning, my face itch is so bad and has hives. I wouldn't risk using this product. I thought Almay was supposed to be a good brand. I guess not. Never again."

— Anonymous (1/5)

Clor fantastic

"I really love this stuff, only one bad thing about it you really need to put expiration date where people can see it, I’ve spent 48 dollars on 4 of them and they were expired, and did not change color stayed white on my face, now iam afraid to buy it now, cause of that, I can barely see expired date,"

— Anonymous (5/5)

Best foundation ever

"O wow!! Matches me perfectly. Which never happens. I have a honey colored indigenous skin . Super hard to match. Also it controls shine and lasts all day. Unbelievable"

— Anonymous (5/5)

Best face makeup ever

"I am 77 and have tried many different foundation makeups. This is by far the best I have used. It is so light and makes my skin feel dewy and hydrated. Love this product."

— Anonymous (5/5)

I love this!!

"Bought over a year ago. . . I work remotely and this is the perfect daily no makeup makeup for daily life. Please don't ever discontinued it!"

— Anonymous (5/5)

I wanted to love this

"Major breakout after several uses. At first I was very impressed and thinking, “ I’ve found my new everyday foundation”, as I thought the color blending was good and it didn’t seem to cake or dry out my skin. But after several uses, I had some atypical breakouts and at first I didn’t make the connection. But after multiple uses and horrific breakouts, even on my eyelid and earlobe, I have come to the conclusion that this product doesn’t agree with me. I wish it had because I really did think the color matching was good and the product felt light and comfortable on my skin. I tend to have slightly sensitive skin, but this extreme breakout is like nothing I’ve experienced in my adult years. This reminds me of horrible teenage acne when I wasn’t as diligent at washing my face and I routinely went to bed with a face full of makeup and I wore heavy foundation. Anyway, my hormones are not raging, I have good skin care, have no history of any breakouts as such in recent years, so the only think I can attribute this to is adding this product to my beauty regimen. I’m glad to hear others are not breaking out as I have, because I really did like the product until my whole face had these breakouts. I wont include pic of the breakout, It’s too embarrassing to look like this"

— Anonymous (1/5)

54 years old and this is for us!

"Don’t believe negative reviews. I have tried everything, liquid, sheer tints, baked, mineral powder, and I keep reaching for my Almay smart shade light. The coverage is beautiful. It’s hydrating. It stays and stays and stays. It really is the best I’ve used and I am very happy with it. I hope they don’t discontinue it."

— Anonymous (5/5)

Q&A